BUSINESS MRI
See the business clearly before deciding what to change.
The Business MRI is a structured diagnostic that examines seven pillars of your company — so you can see what is working, what is not, and where to focus first.
THE SEVEN PILLARS
What is examined
Each pillar is assessed independently, then mapped together to reveal how issues in one area are creating drag across the business.
Strategy & Positioning
Is the business competing on the right terms? Is the value proposition clear, differentiated, and aligned with market reality?
Customer Acquisition & Retention
Is the pipeline predictable? Are acquisition costs sustainable? Is the business retaining and expanding its best accounts?
Sales & Marketing
Are sales and marketing operating as a system? Is messaging consistent, and does the funnel move prospects to revenue efficiently?
Operations & Delivery
Is the business delivering consistently? Are workflows documented, repeatable, and free of unnecessary friction?
Financial Health & Unit Economics
Does leadership have real-time visibility into financial performance? Are margins healthy? Is pricing aligned with value delivered?
Leadership, Governance & People
Is decision-making structured? Are roles clear? Does the team operate with accountability and without founder bottlenecks?
Technology, Data & AI Readiness
Is the tech stack enabling or constraining the business? Is data accessible, accurate, and used for decisions?
DELIVERABLES
What the client receives
Executive Business Health Score
A single, defensible score across all seven pillars — with a breakdown showing relative strength and weakness.
Root-Cause Map
A visual diagnostic showing how issues across pillars are connected — and which root causes are creating the most downstream drag.
Priority Matrix
A clear ranking of what to fix first based on impact, effort, and risk — so leadership can act without second-guessing.
Data & Technology Opportunity Map
An assessment of where automation, integration, and AI can eliminate waste and unlock new capability.
Founder Dependency Analysis
A structured view of where the business relies too heavily on one person — and what it would take to distribute those functions.
90-Day Action Plan
A phased roadmap of the first 90 days — with specific initiatives, owners, and measurable outcomes.
PROCESS
How it works
The MRI follows a structured eight-step process designed to minimise disruption while maximising diagnostic depth.
Application
Submit a short application describing your business and the challenge you are facing.
Fit Assessment
We review the application and confirm whether the MRI is the right starting point.
Kickoff Call
A 60-minute call to align on objectives, scope, and access requirements.
Data & Document Review
We examine financials, org charts, tech stack, customer data, and operational workflows.
Stakeholder Interviews
Structured interviews with founders, leadership, and key team members.
Pillar-by-Pillar Analysis
Each of the seven pillars is assessed independently using Bayshire's diagnostic framework.
Synthesis & Scoring
Findings are mapped together, scored, and translated into a coherent diagnostic narrative.
Readout & Recommendations
A 90-minute session to walk through findings, answer questions, and agree on next steps.
IS THIS RIGHT FOR YOU
Good fit vs. poor fit
Good fit
- ✓Revenue between $1M and $30M
- ✓Founder-led or family-owned business
- ✓Experiencing growth but feeling operational drag
- ✓Willing to examine all areas of the business
- ✓Open to structural change, not just surface fixes
- ✓Committed to a 90-day engagement minimum
Poor fit
- ✗Looking for a quick audit or checklist
- ✗Not willing to share financial or operational data
- ✗Expecting results without internal involvement
- ✗Seeking validation rather than honest diagnosis
- ✗Pre-revenue or pre-product businesses
- ✗Already working with another transformation partner
Ready to see what is really happening inside the business?
The MRI is where every Bayshire engagement begins. Apply now and we will schedule a fit assessment within 48 hours.
Apply for a Business MRI